eCommerce data can be more or less useful, depending on how clearly you can visualise it. The best dashboard solution is the one that integrates with your entire retailer network. One unified place where, at a glance, you can see how your brand is performing and spot opportunities to do even better.

The best KPIs to measure eCommerce marketing

Here’s what kind of functionality you should be looking for if you’re shopping around for an eCommerce marketing dashboard.

Performance overview reporting

A summary of your entire marketing presence should give you the information you need to make informed high-level decisions, covering metrics like:

• Total traffic
• Sales figures
• Individual SKU performance
• Regional traffic
• Performance tracking over time

Product performance reporting

Being able to zoom right in and scrutinize individual products can help you spot patterns in customer behavior. Who’s buying what alongside which other products? How can you make sure those products get seen together in the future? You should be able to refine your approach in granular detail. A good product performance report should highlight top-clicked and top-sold products and showcase relevant associations between products. It should also aid in helping you understand consumer preferences and conversion efficiency so you can optimize your product lineup, refine marketing tactics, and enhance cross-selling opportunities.

Campaign performance reporting

Comparing overall campaign performance lets you test and iterate strategic decisions over time. A good eCommerce dashboard will provide insights into campaign conversions and effectiveness across digital channels and product landing pages. It should empower you to make strategic adjustments to suit each channel and enhance the return on investment without necessarily taking a whole new strategic direction.

Basket composition reporting

Seeing your ideal customer’s whole basket gives powerful insights into new cross-selling opportunities. A good basket composition report should dive deep into branded basket sizes and product associations, shedding light on effective bundling tactics. Alongside individual product performance, you can use basket composition reports to craft compelling offers that secure customer loyalty.

Offline store location analysis

Omnichannel eCommerce strategies have to consider brick-and-mortar stores to be truly effective. Linking online and offline engagement helps optimize presence in both spaces. It also helps match customer behavior by showing them relevant, resonant content at the right times. Store Locator Reports empower brands to measure and compare user interactions across markets with varying e-commerce maturity. By understanding user engagement with offline store locations, brands can tailor marketing activations and optimize their offline presence.

Actionable eCommerce insight from ChannelSight

We have extensive experience helping brands optimise their presence on the digital shelf. Partner with us and get a closer look at critical business metrics like:

·       Pricing and inventory: Drive sales by ensuring products are always available

·       Content and compliance: Spot and address inconsistencies across retailers

·       Ratings and reviews: Hear more of what customers are saying about your brand

·       Search placement: Test and refine your approach to SEO, get seen and sell more

Talk to us about turning data into sales and growing your eCommerce business even faster.

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