BSH Optimising Their Ecommerce Strategy With Where To Buy Technology

BSH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. With global revenue of over €13.1 billion, BSH are leading the way with great brands such as Bosch, Siemens, Neff, Constructa, plus many more.

Putting the customer at the heart of everything they do, BSH knew that providing a better online experience and getting more detailed conversion insights was key to converting consumers with high purchase intent and to support their retailers in growing sales around the world.

Since implementing ChannelSight’s technology, BSH are driving a digital mind-set across the sector. With their Buy Now solution in place some of the many benefits seen to date are:

  • Retailer conversion and comparison insights that were not available before
  • An improved consumer experience which in turn is influencing online sales
  • Top class customer service to ensure the best return on investment
  • Future proofed solution with leading innovation

Download the full case study and find out more about the transformational change Buy Now technology has brought to BSH.


“The technology is super easy to use and we can easily access retailer data. The level of conversion and comparison insights available to us now is vast compared to what we had before.”

 Sabine Bönisch, Solution Design Manager, BSH



  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
Melanie FitzgeraldBSH Case Study