Challenge

Selling products through bricks and motar stores was the traditional root to market for Perfetti Van Melle. However, to take advantage of the growing CPG online market, Perfetti Van Melle needed to create an omni-channel ecommerce approach to build a better overall experience for their consumers and to take advantage of sales opportunities.

Process

Perfetti Van Melle chose ChannelSight due to their strong track record working with global brands in the Consumer Packaged Goods sector. Having this knowledge was important to ensure a successful rollout and adoption of Where to Buy technology across 20 markets. ChannelSight also offered a streamlined implementation process, enabling PVM to get Where to Buy technology implemented in a seamless and quick manner.

Results

ChannelSight’s Where to Buy technology has empowered Perfetti Van Melle with the insights to measure the impact of different marketing efforts along the entire consumer purchasing journey. For their consumer experience, offering quick and easy options to purchase products has resulted in higher conversion rates. The performance visibility now available to Perfetti Van Melle means they have the insights to know what works and what doesn’t to better invest their marketing budgets going forward.

“Working with the ChannelSight team feels like a partnership. We are both working towards the same goal, to drive digital transformation and influence sales.”

David van der Lei, International Trade Marketing Manager, Perfetti Van Melle

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