Challenge

A key challenge for Logitech was finding the most effective way to give their consumers easy access to their vast range of products. They wanted to offer an eCommerce experience that exceeded expectations, whilst striking the right balance between their direct to consumer business and channel partners.

Process

After a competitive selection process, Logitech chose ChannelSight as their preferred Where to Buy solution provider due to the strong global coverage and streamlined service offering. With ChannelSight’s quick and easy implementation process, Logitech was confident they could be up and running in no time and reaping the benefits of the advanced performance insights ChannelSight had to offer.

Results

Logitech are now offering consumers more choice and convenience along their digital path to purchase, which is leading to higher conversions. The deep performance insights provided by ChannelSight has empowered Logitech with the visibility to pinpoint what marketing investment is delivering bottom-line results and boosting revenue potential, enabling them to make smarter investments of their marketing budget.

“Implementing Where to Buy technology, we can offer consumers more choice of where to purchase our products and for retailer partners, we can send higher converting traffic to their website.”

Michael Knott, Director of Digital Media, Programs and Analytics, Logitech

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Melanie FitzgeraldSingle Case Study – Logitech