Illustrative AI-created home scene with a child beside a safety gate.

CHANNELSIGHT.AI / CUSTOMER STORY

Regalo & Carlson Pet Products

A more reliable path to purchase, with the insight to see what happens next.

01 / BEFORE

Broken links were costing the team confidence.

Regalo and Carlson Pet Products had outgrown their previous Where to Buy provider. Paid campaigns sent shoppers to retailer pages, but inaccurate links and stock information put that spend at risk.

Retailer links went unfixed

Broken Buy Now links interrupted the journey at the point shoppers were ready to buy.

Stock information was unreliable

Inaccurate availability could waste advertising spend, lose sales and damage shopper trust.

Support was slow to respond

The team struggled with a non-responsive support team when issues needed attention.

02 / THE TURNING POINT

Control and visibility across the buying journey.

ChannelSight redesigned the Where to Buy setup around control and visibility. Accurate retailer links and measurable out-clicks gave the team a clearer way to connect campaign activity with shopper behaviour.

Illustrative home scene with a golden retriever resting behind a pet safety gate. AI-created illustration.

03 / AFTER

A clearer route from product page to retailer.

The new setup brought buying options into key website touchpoints and gave the team evidence for internal reviews.

Buying options where they matter

Inline Buy Now widgets on product pages and pop-ups on category pages show accurate retailer stock and price.

Tracking at every out-click

Dynamic tracking measures retailer out-clicks, connecting channel performance and campaign spend to shopper behaviour.

Reporting for internal decisions

Custom analytics reports help the team explain performance to commercial and leadership teams.

04 / THE IMPACT

Paid conversion grew from ~12% to ~17%.

~12% to ~17%

Paid conversion, year to date

Year to date

4x+

Paid campaign impact vs last year

Compared with last year

~25%

AI / LLM traffic conversion

The highest-intent segment

27%

Brand revenue growth

18% more traffic, 17% more baskets

AI / LLM traffic is the highest-intent segment. Alongside 27% brand revenue growth, traffic rose 18% and baskets generated grew 17%. Custom reporting now helps the team demonstrate the retailer-traffic model to leadership. A dedicated customer success manager and an SLA process help address technical and operational issues. With the partnership renewed, the teams are exploring deeper integrations and further markets.

Switching gave us control we didn't have before, the product is robust, customer success communication is consistent, and the insights actually help us make decisions.

Nicole Strobel

Digital Media Manager, Regalo

THE IMPLEMENTATION

Buying touchpoints and reporting

Regalo and Carlson Pet Products Where to Buy implementation across product, category and home pages.

ChannelSight analytics and reporting for the Regalo and Carlson Pet Products implementation.

Case Studies

Real brands, real revenue

The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.