How Regalo and Carlson Pet Products doubled down on Where to Buy with ChannelSight

~12% to ~17%

Paid Conversion Growth

~25%

AI/LLM Conversion Rate

27%

Brand Revenue Growth

Regalo

Carlson Pet Products is a family-owned American brand that's spent over 20 years becoming one of the most trusted names in pet safety and becoming the top selling pet gates brand in the US, alongside crates, beds and pens. It’s sister brand Regalo has been a leader in child safety for over 30 years, bringing the same design pedigree to baby gates and safety products. Together, the two brands cover pet and child safety at home for millions of US households. For both brands, retail partners are the primary route to the shopper. The vast majority of sales are fulfilled through a wide network of US retailers like Amazon, Walmart and Target, which makes one thing business-critical: the accuracy of the information behind every "buy now" link such as displaying accurate stock and price information.

Products Used

Where to Buy

Shoppable Media

What the client said

"Switching gave us control we didn't have before, the product is robust, customer success communication is consistent, and the insights actually help us make decisions." - Nicole Strobel / Digital Media Manager, Regalo

‍Challenge

As part of the Regalo and Carlson Pet Products implementation, the brand came to ChannelSight after outgrowing their previous where to buy provider. Two challenges kept resurfacing, firstly, broken retailer links that went unfixed and displayed inaccurate stock information, and secondly, a non-responsive support team.

For a marketing team driving paid media campaigns to retailer product pages, an out of stock and inaccurate "buy now" link means wasted advertising spends, losing out on sales to competitors and lost consumer trust.

The team also had an internal business case to make proving to the commercial and leadership teams that driving shoppers to retailers work and without reliable tracking and measurable KPIs, that argument was hard to land.

Solution

ChannelSight redesigned Carlson's Where to Buy setup around control and visibility:

Inline Buy Now widgets on product pages, pop-up implementations on website category pages showcasing accurate stock and price.

Dynamic tracking to measure channel performance on every retailer out-click event capturing strongest purchase-intent signal and tying campaign spend and performance back to real shopper behaviour.

Custom analytics reports the team can take straight into internal reviews.

Results

"Switching gave us control we didn't have before, the product is robust, customer success communication is consistent, and the insights actually help us make decisions." - Nicole Strobel / Digital Media Manager, Regalo

Paid conversion grew from ~12% to ~17% year to date.

Paid campaigns delivering 4x+ the impact of last year.

AI/LLM-driven traffic now converting at ~25%, the highest-intent segment.

Brand revenue up 27% with an 18% increase in traffic and a 17% growth in baskets generated.

Custom reporting now underpins internal decisions, proving the retailer-traffic model to leadership.

A strong partnership first customer support relationship driven by a dedicated customer success manager, and a SLA process that proactively tackles technical and operational challenges when they arise.

With the partnership renewed, the teams are scoping deeper integrations and expanding the where to buy activation in other markets.

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