ChannelSight vs MikMak

ChannelSight vs MikMak? From Activation to Commerce Intelligence

Both platforms help brands make media shoppable. The difference is what comes next.

As commerce programs grow across retailers, markets, products, and channels, brands need more than activation alone. ChannelSight combines Where to Buy and Shoppable Media with Digital Shelf analytics, PIM connectivity, commerce intelligence, and a retailer network spanning 5,500+ retailers across 100+ markets.

The result is a more connected, measurable, and scalable approach to commerce growth.

Ready To Switch?

We partner with the world’s leading brands:

5450+

retailers connected worldwide

100+

markets covered

500+

active brands powered

€3 Billion+ GMV/annum

GMV generated

15+ years

connecting brands to retail

Comparison
ChannelSight vs MikMak
How the two platforms compare, capability by capability. Green = has it, red = doesn't, amber = partial.
They call it
ChannelSight
MikMak
Integrations & APIs
✓✕
Headless Commerce API
✓✕
A product API where the end user owns all design and plugins. A standard feature we also offer.
Yes
✓✕
Yes
✓✕
Conversational Commerce
✓✕
A gen-AI conversation engine that helps users discover and find the right product.
Yes
✓✕
No
✓✕
MCP Server
✓✕
A feed that can be exposed to an AI agent to provide product or retailer information.
Yes
✓✕
Yes
✓✕
Insights API
✓✕
A reporting API where clients can access performance data.
Yes
✓✕
Yes
✓✕
Last-Mile Delivery Direct Integrations
✓✕
Supports user journeys for food and delivery aggregators like Instacart or DoorDash.
Yes
✓✕
North America only
✓✕
PIM Integrations
✓✕
Catalogue integrations with the main PIM providers.
Yes
✓✕
No
✓✕
Catalogue Enrichment
✓✕
Uses AI and robot infrastructure to enrich brand catalogue data.
Yes
✓✕
No
✓✕
Ad-Platform Integrations
✓✕
User-event integration with the top five ad platforms.
Yes
✓✕
Yes
✓✕
Measurement, Attribution & Analytics
✓✕
Digital Shelf Analytics
✓✕
Analytics for price, stock and product-content scoring, covering page content, ratings and reviews.
Yes
✓✕
Price module only
✓✕
Validated Incrementality and Attribution
✓✕
Conversion and attribution reporting for media incrementality.
Yes
✓✕
No
✓✕
Closed Loop Prediction
✓✕
Predicts the historic performance of campaigns and channels.
Yes
✓✕
No
✓✕
Aura / Campaign Planning
✓✕
Input impressions and channels to plan future campaigns.
Yes
✓✕
Yes
✓✕
Custom Report Builder
✓✕
A drag-and-drop creator for building reports.
Yes
✓✕
Yes
✓✕
Category-Level Benchmarks
✓✕
Industry comparisons of funnel performance.
Yes
✓✕
Yes
✓✕
Coverage & Network
✓✕
Retailers
✓✕
The count of active retailers in the network.
5,500+
✓✕
Under 500
✓✕
Stores
✓✕
The count of local stores available through location services.
350,000
✓✕
100,000
✓✕
Service & Support
✓✕
Client Success
✓✕
An account manager and digital expertise assigned to clients of any size.
Yes
✓✕
No
✓✕
Livechat
✓✕
Talk to support over livechat inside reports and configuration tools.
Yes
✓✕
No
✓✕
Edit Live Assets and Pages in Real Time
✓✕
Tweak deployed assets and pages through back-office tools.
Yes
✓✕
No
✓✕
In-House Crawling / Engineering
✓✕
Data acquisition and engineering functions all managed in-house.
Yes
✓✕
No
✓✕
Platform Releases
✓✕
Monthly platform releases bring platform and feature improvements to all active customers.
Yes
✓✕
No
✓✕
Industry-Specific Capabilities
✓✕
Real-Time Stock Crawlers
✓✕
Real-time stock for users viewing products from a given geo-location.
Yes
✓✕
Yes
✓✕
Alcohol Compliance Controls
✓✕
Tied House Law compliance for retailer presentation.
Yes
✓✕
No
✓✕
Custom Business Rule Engine
✓✕
Supports retailer or category exclusive deals regardless of online listings.
Yes
✓✕
No
✓✕
Book a Demo
Summary
Why Brands Choose Us?
MikMak brings programmatic expertise to their accounts, which has made them a leader in shoppable media technology.

They have specialised in small campaign integrations, and Where to Buy technology is an afterthought: their infrastructure is not designed to manage large catalogues and product matching at scale, so it struggles to match the depth and reach of a global provider like ChannelSight.

ChannelSight pairs API-first architecture with self-managed conversational commerce and back-office tools, so SME teams can manage end-to-end configuration and deployment of features.

MikMak also tends to focus on affinity metrics when calculating campaign and click performance, whereas our retailer network provides far greater closed-loop results.
What Differentiates Us
Truly Global
Not just a North American specialist. Active with 5,500+ retailers across 100+ markets.
Best-in-Class Service and Support
Livechat, dedicated reps and in-house teams mean we own and resolve issues without the escalations our peers need.
Catalogue Enrichment
Our next-gen scrapers take incomplete brand catalogues and enrich them, so you don't leave insight on the table when working with digital shelf data sets.
Closed Loop Intelligence
The only solution that predicts both historic and future performance, closing the loop on past and future campaigns.
We Grow, You Grow
Monthly feature drops with no hidden costs. Every customer gets access to the latest reports and features.
Integrated Across Your Stack
Ad-platform event integrations, PIM partnerships and reporting into Snowflake and BigQuery. We take pride in chopping down walled gardens wherever possible.

Why ChannelSight

Better Product Intelligence

Gain visibility into the performance of your product catalogue and customer journeys across your retailer network.
Unrivalled performance data enables you to optimize marketing performance across your product catalogue.
Understand which cohort of SKUs are losing revenue to competitors across which retailers.

Maximize Consumer Conversions

Gain visibility into the performance of your product catalogue and customer journeys across your retailer network.
Unrivalled performance data enables you to optimize marketing performance across your product catalogue.
Understand which cohort of SKUs are losing revenue to competitors across which retailers.

Flexible Industry Leading Analytics

Gain visibility into the performance of your product catalogue and customer journeys across your retailer network.
Unrivalled performance data enables you to optimize marketing performance across your product catalogue.
Understand which cohort of SKUs are losing revenue to competitors across which retailers.

The Difference
More Than Making Products Shoppable
Shoppable media is where ChannelSight starts, not where it ends. Every campaign connects to retailer data, product content and measurement in one place - so you see what sells, not just what clicks.

Measure Digital Marketing ROI

Track campaign performance, discover which products and content resonate most with your consumers and use performance data to focus on what works - increasing brand metrics and driving sales.

Never Miss A sale

Allow consumers to action their desire to purchase from their preferred Retailers and remove competitor distractions by eliminating the need to search marketplaces for your product.

Increase brand engagement

Develop and deploy customizable branded landing pages - fully hosted by ChannelSight. Select from a series of pre-built templates that require no design work or create a custom branded experience.

Optimize Campaign Performance

Leverage performance data to optimize campaign performance by passing consumer journey data from shoppable campaigns onto your preferred Ad or CRM platform.

Expansive Retailer Network

Maximize product coverage through a global network of retailers with Performance Data integrations.

The Platform
Everything Included, Day One
Branded landing pages, the ChannelSight Portal, full analytics and API access all ship as standard - the tools below come with the platform.
Book a Demo

Branded Landing Pages

Create market specific widgets with Retailer ordering at the click of a button and highlight the Retailers and product information you want your consumers to see e.g. stock level, price & reviews.

Build Once, Deploy Anywhere

Place shoppable links behind any content such as ads, social posts, email, etc. without the need for multiple deep-links per retailer, campaign or market.

ChannelSight Portal

One platform to manage all retailer landing pages where you can create custom rules for specific markets, products and retailers.

Comprehensive Analytics

A complete self serve reporting suite offering a one-stop-shop for insights on performance, traffic, sales & revenue in a digestible format.

API Capabilities

Full API capabilities to export data directly to your own internal data lakes and other go-to-market tools.

Performance Management Tools

Add social Pixels to your shoppable experiences and filter events and performance data into ad platforms to auto-optimize your targeting.

“ChannelSight has helped us become one of the most advanced companies in our area when it comes to online sales. There are not many smart home manufacturers that provide such a state-of-the-art retail solution.”

Jesco Reb

Head of Online Marketing, tado°

"Since implementing ChannelSights solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our Buy Now call-to-action."

Joanna Weston

Digital Marketing Manager, The Scotts Company

“When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism.”

Jon Ones

Head of Digital, Duracell International

"ChannelSight is one of the best tools to take advantage of your website traffic to drive revenue and measure important details from your consumer journey. "

Ana Ribeiro

Sr. Digital Manager, Colgate-Palmolive

"I would recommend ChannelSight to other companies looking at a similar solution. The integration is very straightforward. The support team has been really helpful and quick to resolve our issues”

Al Pascale

Nourison Home, Director of Digital Products

"ChannelSight really changed the game for us. We can now track conversions even after users leave our website - something we just couldn’t do before”

Chithra Mohan

Integral Memory Brand Marketing Executive.

"ChannelSight's Where to Buy Widgets ensures our customers always see consistent, competitive pricing matched to retailer sites, and it's become an integral part of our Shower Designer experience. The team is friendly, smart, and agile, the setup was seamless, and they're always proactively looking to add value."

Jason Danhoff

Director of Marketing and Ecommerce, Glass Warehouse

Case Studies

Real brands, real revenue

The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.

Glass Warehouse

Glass Warehouse is a U.S.-based manufacturer of premium glass shower enclosures, mirrors and medicine cabinets, offering over 15,000 SKUs with custom-look.

View Case Study

Nourison Home

Nourison Home is a global leader in floor coverings and home accents, supplying a wide range of retailers worldwide. While primarily operating B2B, their.

View Case Study

Integral Memory

Integral Memory is a UK-based technology brand specialising in memory cards, SSDs, DRAM, USB drives, encrypted products and a wide range of memory.

View Case Study
FAQs
Frequently Asked Questions
Straight answers to the questions brands ask when comparing the two platforms.
ChannelSight is often chosen by brands seeking stronger retailer connectivity and commerce-focused reporting.
MikMak grew from marketing and media activation, while ChannelSight was built around commerce enablement and retailer journeys.
ChannelSight generally maintains broader retailer coverage across international markets.
MikMak is known for service-led execution, whereas ChannelSight offers both self-service capability and a managed service option.
Yes, ChannelSight allows teams to clone and update campaign experiences directly.
ChannelSight provides detailed basket and product-level reporting capabilities.
ChannelSight focuses on conversion insights, retailer performance, and commerce outcomes.
Its pricing is less dependent on managed-service resources and agency-style support.
ChannelSight is frequently selected for multinational retailer activation programs.
Reasons include retailer scale, lower dependence on support teams, and stronger commerce analytics.