How to Optimise the eCommerce Consumer Journey
The consumer journey, from the discovery of a product to the purchase of an item, has a dramatic effect on the revenue of online retailers. Even a modest increase in online conversion rates will make a huge difference to brands’ sales figures over the course of a year.
Join us as our expert panel will explore how retailers can streamline the eCommerce consumer journey in 2021. Learn how to:
- Understand the digital path to purchase
- Optimize the brand site experience
- 5 ways channel choice impacts the eCommerce customer journey
- Leverage retail media effectively