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Webinar - How to Optimise the eCommerce Consumer Journey

How to Optimise the eCommerce Consumer Journey

The consumer journey, from the discovery of a product to the purchase of an item, has a dramatic effect on the revenue of online retailers. Even a modest increase in online conversion rates will make a huge difference to brands' sales figures over the course of a year. Join us as our expert panel will explore how retailers can streamline the eCommerce consumer journey in 2021. Learn how to:

  • Understand the digital path to purchase
  • Optimize the brand site experience
  • 5 ways channel choice impacts the eCommerce customer journey
  • Leverage retail media effectively

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