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Author:
Ben Fairclough
Head of Brand Performance
One data-key to rule them all!
That was the main gist from the great Lord of the Rings trilogy right? Over the last few months we’ve […]
What is MAP and Why is it Important for Brands?
MAP stands for “minimum advertised price” of a product. This is the price that a brand sets as being the […]
Amazon cuts fulfilment of ‘non-essential’ goods with immediate effect – devastating impact for affected brands. Our 5 recommended actions.
Amazon’s move to temporarily block shipments to its warehouses in the US and Europe of all non-essential items, prioritising fulfillment […]
Five Challenges For Marketeers Looking To Grow Online
Brands that survived the disruption inflicted on the high street by online shopping are still struggling with the transition, because […]
Find Your Online Marketplace Sweet Spot
Last month’s decision by Nike to stop selling through Amazon reflects how navigating eCommerce online marketplaces is a challenge for […]
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